And remember:
- Practice, practice, practice.
- When in doubt, cut it out.
- Determine who your audience is, and write for them.
- Demonstrate the benefit and answer the question: What's in it for me?
- Read it out loud- how does it sound? Goofy? Genuine? Engaging?
- Short is sweet.
- Share your writing with others- a second pair of eyes and an additional opinion are golden.
Aspen
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